A volatile environment characterizes the business world of present times. Growing technology and stiff competition are few of the many factors. Over the years, marketers have also utilized various means of promotion to attract the potential customers. A businessperson uses print, broadcast and Internet media as a means to advertise the products and services. Internet is a medium used extensively by the people across the globe. Marketers find potential in this medium along with print and broadcast media. Banner advertisement displayed in a website is another medium of attracting potential customers to the website.

Web banner contains a link exhibited in a box containing animation or graphics. It is a form of promotion of products and services of a company by displaying the advertisement on the specific websites. An advertiser places his banner advertisements on other advertiser’s website that display information related to his product. For instance, an advertiser of an ice cream would prefer displaying his advertisement on the website selling chocolates or ice cream glasses rather than placing his advertisement on the website offering garments. The content of the banner advertisement that you display should relate to the content of some other company’s website. A designer should design an attractive banner that can leave a positive impression on the mind of a viewer. One should not keep the size of a banner very large. You should avoid banners that hinder a viewer from viewing the information on the web page. This might distract a viewer from your advertisement. You should not keep a very small size of the banner that might not attract the attention of a viewer towards the advertisement. A designer should have a standard banner size that appears unique and attractive to a potential customer. Colors can make your advertisement appear vibrant and brilliant. You can animate your advertisements with the use of attractive and good color combinations. One should not keep the design of a banner advertisement lavish. Simple use of design can make the banner appear lucid and exquisite.