Pocket change goes a long way on PoundAd

 

Consumers in the UK are confronted with a number of unappealing options when looking to buy, sell or quickly and efficiently find what they are looking for. Now PoundAd has the answer.

 

Online classified adverts are the market of the future, but the current options for the online shopper either lack advertising impact or are expensive. Advertise with your local free ads and you get an advert lacking impact. Use EBay, and the seller will lose a percentage of their sale and the buyer can’t see before they buy.

 

2008 will see the launch of PoundAd, a website set to challenge the way that people advertise. With PoundAd, the consumer gets a high quality, efficient website, with the potential to make money at a minimal cost.

 

The idea is as simple as the name suggests – with each advert costing just one pound. And you are not paying a pound for a simple one liner either. Instead, the advertiser gets a full page advert, including photos, a detailed description and, crucially, item specific fields to allow people to easily pick out your ad. Combined with the ability to search by postcode, this enables PoundAd users to swiftly find what they are looking for, contact the seller directly and arrange to view before they buy. Furthermore the site is easy to use and clean with no annoying pop ups or adverts to divert your attention.

 

Local Businesses can also benefit from PoundAd through the testimonials section, allowing people to rate anything from their local plumber to fast food restaurant, and read independent reviews. What better way to promote your business than to use recommendations of your own customers?

 

PoundAd takes a traditional way of selling and uses modern technology to bring private retail into the 21st Century. Managing Director Peter Bisset stated, “I see PoundAd as the next logical step in marrying the power of the internet with a more traditional way of selling, for the E-Bay generation.”

 

The first 500,000 adverts on PoundAd are free after which a £1 fee will be introduced.

 

PoundAd Classified ads - http://www.PoundAd.co.uk

 

Email: info@poundad.co.uk

Investor Street attempts to infuse theory with what the market and economy actually deciphers of it. It focuses on the fact that money and investments don't always obey rules that are set. If there is something that you should know as a logical investor then Investor Street provides you a new way of looking at it.

It will be a new networking platform that builds on today's world-wide web and makes possible new generations of more powerful and useful applications.

My vision is of a next-generation web that is just as simple and flexible as web 1.0, but more interconnected and powerful.

At its core, it will incorporate a universe of connections that reflects the real-life links between people, organisations, services, products, web sites, and other entities.

Picture this

• A browser that instantly shows you the content you'll find most interesting
• Search engines that return fewer, better results - every time


• A marketplace that always tells you the best products and services, and lets you advertise anything you like
• A world with no more spam, phishing or online scams
• Being able to access your contacts' current details all the time, without effort
• and being able to find the right contact wherever you are

I'd like to share my vision for how all this will work, which is low-tech, doesn't rely on any new technology, and is nearer than you think. And I predict that Yahoo! will probably be the company to make this happen, in the next 2 years.

An evolutionary step

The web has given us some great applications that let us do some amazing things: communicate, publish, share, and shop with greater ease and speed than ever before. People, content, and data are more fluid and connected than ever before.

However, the world-wide web has now reached the limits of the platform. These great applications that we have are still fragmented and inconsistent when they could be interconnected and co-operative.

The new web will be a platform that simply joins up all the functions and data with a new network of connections below the application level, enabling a new generation of applications that will make life easier, more productive, safer. and more fun.

Searching today's fragmented web

Think how often you use an internet-based application to find something: content, recommendations, shopping, services, contact details, research, comparison...

Remember: "The answer is out there!"

The right answer is nearly always out there - somewhere.

• That person's contact details do exist online
• There is a piece of software that does just what you need


• There is a company that sells the item you need at the right price
• Someone is trying to sell the sofa that's perfect for your room

Most web applications are trying to match information to where that information is needed

The major problem is intrinsic to the Internet's architecture: there is no center. The lack of center is the reason why the web has become so useful so quickly - it has enabled free, organic growth.

But it also means that any time we try to compare information, we have to try to collect information in one place - such as on a single database. That's difficult on the web, although there are partial successes, see below:

Examples of the fragmented web

• Ebay has a huge database of people selling stuff, which it matches to people looking for stuff
• Google has a massive index of web page content, which it matches to search phrases


• Friends Reunited has a database of where people went to school


• Car Harbor is a solution (currently in development) that will match people looking for car parking with people who have free space to rent


• Loads of dating sites have databases of people wanting to find people who want to find people


• LinkedIn has a database of businesspeople's information, and links between them

I could go on. What these applications have in common is that:

• They all try to match informaiton with needs-for-information
• They all have their own databases that contain a small proportion of the information out there
• And their scope is limited to only the data they hold themselves

In other words, they all have part of the picture.

This means they can only try to find the best answer to what you need with the information available.

It doesn't matter how much bigger or smarter these systems get, they're limited by the fragmented web version 1.0. Google or Ask.com will never be able to know what you really want when you search for "home run". This is because the current web is still locked into reductionism. Because all these applications are just part of a disconnected world of data, they're forced to reduce everything to their basic component parts.

Case study

If you use a search engine to search for "Cleaner Chesterfield", what do you get? Absolutely nothing of any use! Google returns about 248,000 results, which are useless to me!

I don't want 248,000 results! I one one good one!

The search engine has taken the information I provided, and it has done its best. I don't blame Google - its algorithms are very powerful. It's just that power isn't enough to solve this problem.

What's needed is a new way of looking at the problem - a new system that appreciates the context of my query, not just the words I use.

Visions of a more connected world

What we need is to connect everything in such a way that, from a single entry point, we really can find the best answer to our information need.

I'm a software designer, and I think best in terms of how solutions feel to use. So let me describe the future web through user experience stories.

I'll describe to you my vision through the following examples:

• a future killer homepage
• a future killer marketplace
• a future killer search
• a future killer contacts manageer
• future killer security features

Future killer homepage

I open my web browser. Instead of showing me the latest news, or summaries of my RSS feeds, or some combination of these things with a bit of weather and stock data thrown in, my browser simply shows me: what I'm most likely to be interested in.

How about that? No messing around, no settings and options, just what I'm mostly likely to be interested in.

How does it know?

Well, the answer is out there, isn't it? There are things on the web today, which may be new, that I'd be really interested in if I saw them. All the system has to do is work out what those things are, from what it knows of me.

Now, there are already all kinds of data about me on the network. The problem is that, because of the disconnected system architecture, these bits of data don't know each other. In the connected web, we simply join all this stuff up in a way that magnifies the usefulness of each bit.

Let's think what kinds of thing we might know:

• My profile - age, location, gender, socio-economic information
• My bookmarks - in my browser bookmarks, history or sites like del.icio.us which indicate what information I'm interested in, what sites and companies I prefer
• My connections - on MSN, Yahoo! Messenger, Skype, email, LinkedIn and Yahoo Groups etc. - which indicates who my friends and business contacts are
• My words - on my web site or blog

Let's start with just these. Say we could join them all up into a single system where all the data could be viewed and used together. What might we learn about me?

The power of connections

Aside from the raw data about me directly, we can learn quite a bit about me from the sites, people and groups I'm affiliated with. If you know my favourite sites and favourite people, you can start to build a picture of what my favourite stuff is.

(I'm not talking about any fancy fuzzy logic or AI here, this is pure number-crunching at work, and I'm not talking about any futuristic technology.)

The killer homepage will easily be able to predict the things that I'm most likely to find interesting: to do with interaction design, web design, the environment, politics etc. just by looking at a heat map of where my interests lie, and what's hottest in those areas today.

We're starting to see new things that become possible just by joining up our data.

A tool for collecting connecting information

Check out the toolbar below (which I've mocked up). It already has most of the tools we need to power the connected web.

Future killer search

Today's search engines are not great at recommending the best results to a search query because they are limited in scope and reductionist in approach. They treat all information the same, however there's an easy way to cut down the right results by half.

The easiest and best thing we can do to make searching for products and services far more powerful is simply to separate things that are offerings for products and services from everything else.

Just take all the pages with people offering e.g. fishing tackle, and deal with them on a separate Marketplace system (see later), and are left with everything that's simply talking fishing tackle.

I'd guess that about half the searches done on the web are ultimately looking for solutions (eventually in the form of products and services). In other words, we're looking for something that solves a need we have. The rest of the searches are for raw information.

The problem with most of today's search engines is that they treat everything as raw information.

By removing the whole supply/demand dimension into a separate Marketplace, we improve the quality of searches for product by maybe 1000%. Search engines can exclude all information relating to products and services, and can concentrate on doing what they already do best - matching search terms to raw information.

However, once we start joining up our world, the tasks of figuring out what content is most relevant to a particular search become so much easier!

Remember what we said about predicting what content will most interest me for my killer homepage? Search uses the same technology.

• What have I looked at recently?
• What pages have I spent most time on?
• What content have I been reading?
• And what have my friends, contacts, and colleagues been looking at (people who are likely to be in similar businesses to mine)?

This kind of search isn't even that smart, yet it will be able to give me a shorter, better list of results.

Note: This approach is already being called "Social Search". The key difference that the connected web concept brings is joining together all the entry points, so that it doesn't matter what means you use to access content (RSS subscription, del.icio.us, or your browser bookmarks), all the data can be accessed in your personal networked heat map when you do a search.

Future killer marketplace

A lot of web applications exist to help people find products and services to solve various needs. In this I include all e-commerce sites, all sites that basically market stuff, consumer review sites, yellow pages and other directories.

Where they fail is that none of them can recommend the best solution to what you need. Why? Because they're limited in scope and they treat all information the same (i.e. without taking context into account).

Now, we've already separated products & services from raw information. Raw info is left to our search engine. The Marketplace becomes the single universal resource for finding products & services.

All we need to do to improve searching for products and services is to record relevant data on who uses what products and services, and how they rate their experience.

Creating feedback loops

One of ebay's and Amazon's best features is the "web of trust". These interconnected webs, that simply report a summary of other buyers' feedback about a provider, are key to the new web. Where they don't go far enough is that they're limited only to the data on each discrete island of information - the individual site - because of problem #1, the disconnected web!

Other limitations of the current state-of-the-art are:

• The feedback systems are relatively crude. They give an overall good/bad rating, but can't positively identify the most suitable solution out of a good bunch.
• Not everything fits into auctions or e-commerce, or even one-off transactions. For example, I can't see my cleaner selling his or her services on ebay.

All we need to do to get a killer marketplace is:

1. Create a common framework that lets anyone promote anything anywhere, and let other people search for whatever they want (Google Base, Google Classifieds and Microsoft Fremont are starting to look into this area, although unclassified ads will be more useful than classified ads)
2. Record feedback whenever someone uses an offering (product or service)
3. Use contextual information on suppliers and searchers

Recording the results of matches (e.g. "You looked at Brigg's Builders. Rate your service...") will help the system build up a useful, rich picture that will help the system predict the best matches for future searches.

On one level, you get the crude "95% positive rating" metric. However, just by keeping and joining up a bit more information, we can do a whole lot more.

Remember, instead of trying to arrange our universe of information into an arbitrary single line of best-to-worst, the goal is to predict the best few matches to a particular need in context, i.e. at a particular point in the interconnected web in space and time.

Case study revisited

The process I've noted above is not at all complicated, it's just simple analysis of raw data. However it lets us predict with a good degree of certainty which cleaner out of the 30 near me will be most likely to suit my needs.

Therefore, my search doesn't need to return 30 or 300 results. Because it's smarter, it can just give me the top 5 to try.

Again, there's no new technology here. It's just existing stuff, but joined up. And it can work, easily! (I was playing with a working design for this interaction over a year ago, which solves the issues of trust.)

Let's consider how the system will learn this stuff about me in the first place. (We can't expect every commercial web site out there today spontaneously to share their data together!)

Future killer contacts manager

Again, there's nothing much new here. All our future killer contacts manager needs to do is collect some of the same information we do today, and let it move about more easily.

A few things on the market today point toward what's possible:

• LinkedIn, Spoke and others are basically databases of people and the connections between people. They enable services such as finding contacts in particular areas or in particular companies, or connecting to new people with similar business interests to yours.
• Plaxo lets you store your contact information in a single, central place. If your contacts also use Plaxo, then when you update your contact details, their copies of your info is updated automatically.

These are great and well-designed web products, however they still suffer from the general disconnection disease.

Here's a vision of a contacts manager that's transparent to use and does a lot more than simply record who you know.

The qualitative differences are:

• You can connect to more than people
• Connections can vary in importance
• Some connections are only valid when reciprocal

How you connect to people

You'd create connections through a number of entry points, each with a similar result:

• By sharing emails
• By adding a messenger buddy
• By right-clicking/option-clicking a person's smart-tagged link on a web page (see below)

You can connect to more than people

The power of connections is key the connected web. The reason it's so powerful is that it represents the connections in real life. I cannot stress enough how important this point will be.

In real life, I can be connected to more than other human beings. I can also be affiliated with:

• Companies and brands - e.g. I may choose to express my connection to Apple computers, SitePoint books or my business coach Ali in terms of trust, support, and fidelity.
• Products and services - As we've already seen, if I rate a product or service, that's real data that can be useful in building a picture of individuals and the links between them.
• Groups and organisations - membership or support of any political parties, clubs, societies, religious groups etc. are also connections.
• Web sites - If I bookmark and rate a web site (as good or bad), I'm creating data, which could be useful knowledge.

All this information is real and, taken together, can be used to get a quick heat map of my place in the connected web.

In the connected web, all these entities can exist alongside people. You can connect to them, and they can connect to you (recognising you as a member, family member, affiliate, subscriber etc.).

Connections can vary in strength

Most existing systems simply collect links, saying "Ben is connected to Thomas. Thomas is connected to 2,000 other people. Therefore, Ben has a million potential friends."

This has limited use, because it doesn't reflect the quality of the relationships. In real life, the relationships and links that connect us to other entities can be weak or strong, and also positive or negative. Therefore, links on the connected web must also reflect strength.

Let's say I get an email from a designer working in China, who asks me some interesting things. Using my connected email client, I may think, "You know, I like the sound of this guy." and simply right-click > Link > 3/10. We're done! I have now expressed my link to Chen, my new contact in China. That link will be recorded on my central identity-account, where it can be used in all kinds of ways to benefit me. It means that:

• I have recorded a low level of recognition and synergy with another person
• His heat-map will affect my heat-map (a bit)
• My account can talk to his account so that I can always find his contact info (possibly), read his blog, see his homepage etc.
• Email from this guy always gets into my Inbox.

At a future point, I may change my mind about this contact, and may strengthen my link to him (if he grows on me), or set it to zero (if he turns out to be a weirdo). The important thing is that I have control.

Some connections are only valid when reciprocal

Let's say that my friend, Chen, wants to send me an instant message.

I may set up my IM software to allow only people with whom I share a 20%+ link to make contact with me. This is fine, because I trust Chen 30%.

But some functions in social networking rely on mutual recognition, i.e. reciprocated links.

Let's say Chen has a friend, Danny, who's looking for a contact in Interaction Design. He may do a search on a connected web site, or through his IM client. This search will be effected through a peer-to-peer-style interaction.

Here's how it works:

• His client contacts his ID account
• His ID account contacts the ID accounts of all his contacts (i.e. the people he trusts)
• If those account recognize him (i.e. there's a reciprocal link), they may respond to his request. In this case, he's contacted Chen's account, which reveals that Chen is interested in Interaction Design. Because Chen trusts Danny 80% and Danny trusts Chen 60%, there is a 60% link between them (simply the lowest value). And because Chen allows his account to reveal general information about him to anyone with a total 10% link or more, the accounts talk, and Danny instantly sees a result: "Chen"
• Now, Chen's account passes on the request to its contacts.
• Chen's account contacts my account, because Chen recognizes me (50% link).
• My account recognizes Chen - with a link strength of 30% (the lowest link strength). Chen's account says "I have a contact, value to me 60%, who's looking for contacts in Interaction Design"
• My account calculates that the link from Chen's contact to me is 60% x 50% = 30% (a composite connection, reflecting the remote nature of my link with Danny).
• I permit my general contact info to be passed to people with a 20%+ path strength, so my account passes my general contact info to Danny's account, which passes it back to Danny's software client, and I appear as a result on Danny's search.

All the above would happen automatically in just a moment, and illustrates why some transactions in a social network rely on mutual recognition.

Future killer security features

We can use the power of the connected web to counter "un-neighborly" online activity.

Phishing and online scams

The system would work in a similar way to connected social bookmarking, but instead of marking favourite sites, smart users would click a different toolbar button to mark a site as "dodgy".

The system can keep a central record of bad sites, and any time someone clicks a link in an email that purports to be from their bank, their browser toolbar will find the address/IP on the bad-list, and will pop up a big red "Warning! This site is NOT a real banking site!".

Auto-login

Automatically logging users into safe web sites both improves usability and safety.

If I visit a web site, my browser toolbar could indicate that the site offers automatic log-in (by being affiliated with the connected web).

Here's how it might work:

• I click the "Autologin" button.
• The web site asks my browser for my unique ID address, and then contacts my ID account to request a new auto-login function.
• My ID account pings my authorized client software (e.g. my instant messenger), which pops up a message confirming the request.
• I confirm the request to my ID account, also confirming what data I wish to share with the web site.
• On future visits, my web browser tells the site my unique ID, the site contacts my ID account to get confirmation of my credentials, which are transferred automatically, and I'm logged in automatically.

Spam

There's no doubt about the wasteful cost of spam, and a robust solution to the problem is needed to prevent the whole email system from grinding to a halt.

In a similar method to phishing, the connected worldwide web can keep a score of untrustworthy email addresses.

However, we can also use the connected web positively to enhance the basic blacklisting/whitelisting functionality, reducing the margin for error and adding a dose of rich content.

Through polling our peer-to-peer network of connections, it's possible to ask a couple of thousand other entities connected in our web neighborhood whether an email address we don't recognize is valid or not.

Here's how it might work:

• You give your email server permission to run a certain kind of "Email-check" search via your ID account
• When the mail server receives an email from an unrecognized source, it pings your ID account with a request for an ID check.
• The ID account forwards the request to all its connections.
• Your connections' ID accounts reply with either a positive (I trust this address), null (I don't know this address) or negative (I don't trust this address) response.
• Your email server quickly collates the polled results and decides what to do with the message.

Other applications for the connected web

Here are a few more obvious applications that will use the new architecture.

Dating

Dating will benefit from the ability to search your connections and broader network, as it's beneficial to find someone who is already connected to you in some way (which traditional dating databases wouldn't pick up on) - your interests & affiliations heat map!

Ride share

Ride sharing is an ideal web-based application. Think how many people live in the same suburban areas, and commute in their own vehicles to the same downtown locations for a day's work, before crawling back in traffic the same way.

The big challenge to getting people to share their vehicles is personal security. How can you be sure that the person you're picking up in your car (or the person who's picking you up) is who they say they are?

The connected web helps by finding and showing the connecting path between you and them. If you know that they're in the same knitting group as your next-door neighbor Molly, you can easily verify and be secure in their identity.

The world is full of these links - much more full than we think! When we meet someone with whom we share a connection, we say "Small world!". But maybe the world is much smaller than we think!

Groups

Groups fit naturally into the connected web structure.

• A group is an entity.
• The members of the group are other entities.
• Membership means there is a reciprocal relationship between the group and each member - the group recognizes and trusts the individual, and the individual recognizes and trusts the group. So membership is a mutual recognition, and therefore under the control of both the group and the member.
• Group-level functions, like login to forums or receiving email newsletters, are dependent on the reciprocal relationship being in place.
• As an entity with links, the group connects each member to each other through itself. That reflects the real-world mesh of connections.

How might the connected web come about?

I can imagine two channels that could create the connected web:

1. Commercial interest
2. The Open-source community

Commercial interest

There are massive potential benefits for a company that can create a more connected web architecture. This architecture doesn't replace web 1.0 - it works through it and uses the same technology as is in use today.

The difference is reach. There are only a few companies with long enough reach to build a connected web that could reach a critical mass: Yahoo!, Google, AOL and Microsoft/MSNBC are obvious candidates.

Out of these, I think Yahoo! is by far the strongest candidate, because it has always been in the community-building business, with a great human-centered directory, Groups and Messenger, plus recent acquisitions like Flickr, del.icio.us, and WebJay.

Yahoo! has also recently introduced its 360 suite (currently in beta), whose tag line is "Keep your friends and family connected to you." Sounds like connected web to me!

How long could it take Yahoo! to get the connected web up and running? Probably months. It could start running existing and new services running on the connected architecture within a year.

The challenge to Yahoo! will be internal. For its entire history, Yahoo! has expanded mainly through acquisition, plugging new services into its web-based systems, which has delivered fast growth.

Yahoo has only engineered its own systems where there was nothing suitable available on the open market. However, it has done this very well, with a focus on ease-of-use and usefulness, maintaining a coherent user experience.

It already has a common login mechanism, and good APIs across all its services, and has driven innovations like single check-out for all stores in its marketplace. Plus, Yahoo is making good noises about social search (which is almost the connected web!).

I don't know whether Yahoo has ever really had to re-architect its fundamental architecture, which has remained much the same (i.e. Web 1.0). The challenge is whether Yahoo's shareholders will judge that it can afford to hold its expansion for long enough to turn into a butterfly. If it can grasp the nettle, I think that Yahoo is ideally positioned to reinvent itself as the dominant online brand for the next 5 or 10 years! I hope they can grasp the scope of the opportunity.

The Open-source community

We shouldn't under-estimate the open-source route. Because the connected web is so simple in architecture (I haven't detailed it all in this article), it would be possible to set up a consortium and agree an initial design and protocols within a year.

It would then be up to individuals, organizations and corporations to co-operate to build and host the infrastructure required to facilitate the connected web. I am convinced that this is possible, with different interests running the identity servers that store ID accounts and the applications that interact with them, and I have developed a model for this.

However, I don't believe that the open-source movement can move quickly enough to win out against commercial interests, because there is too much to gain. I can't honestly see the World-Wide Web Consortium (W3C) or other bodies being able to mobilize its affiliates in the same time Yahoo! could motivate its board into action. This is the challenge to the public community.

Only time will tell.

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The London Day Surgery Centre hernia is performed as day cases. They take less than an hour and can be carried out under local anaesthetic. The advantages of local anaesthetic are not having to starve, recovering quickly, not feeling sick and light-headed and remaining in control at all times. After the operation patients can be up and about straightaway after local anaesthetic but stay in the specialised recovery area for around sixty minutes after a general anaesthetic.

What is a hernia?

A hernia is a lump which occurs when part of the bowel or other abdominal tissue protrudes through an area of weakness in the wall of the abdomen. When this occurs in the groin area it is either an 'inguinal' hernia or a 'femoral' hernia but hernias can also occur at or near the umbilicus and in old abdominal scars. We repair all types of abdominal hernia at the London Day Surgery except hiatus hernia which is an internal hernia.

The Operation

In the repair operation the hernia sac is pushed back through the gap in the muscles into its proper place inside the abdomen and the gap is reinforced by non-tension mesh. This is a sheet of material which looks a bit like nylon curtain but is far stronger. All the skin stitches are absorbable and do not require removal. The mesh remains for ever, becoming tough scar tissue, holding the hernia back.

After Hernia Surgery

It will be necessary to rest for a while after the repair and you will be given painkiller tablets as required. You will very soon be encouraged to get out of bed and move about. This may be uncomfortable but it will not cause any damage and it wills speed-up your recovery.

You will be able to go home within an hour or so of the end of the operation if it was under a local anaesthetic or from your recovery time, which varies from patient to patient, if you had a general. If you have a general anaesthetic you must have a friend or relative to take you home and stay with you till at least the next morning but you may also wish this after a local.

BriteSmile

The Professional BriteSmile Whitening treatment consists of a gentle whitening gel activated by a special, patented light operating in the gentle "blue spectrum." The gel and light were both developed by BriteSmile, Inc. and are available exclusively at BriteSmile Professional Teeth Whitening Centres. Unlike traditional bleaching methods, with BriteSmile there's no fuss or mess and no gels or trays to take home. All you have to do is sit back and relax while the BriteSmile dental professionals do the rest.

The patented BriteSmile light is not UV, heat or laser-activated. It is a gentle, blue light that is wavelength matched to our whitening gel to effectively whiten and brighten your teeth in just about an hour.

Should you require any type of surgery, you will find the London Day Surgery Centre to be at the forefront of expertise, with leading knowledge and experience of day surgery. We offer the finest recuperative facilities and, most importantly, attentive care to patient needs and expectations.

Our Services:-

• Hair Removal
• Laser Hair Removal
• Botox
• Restylane
• Varicose Veins
• Hernia
• Cosmetic Surgery
• Dental
• BriteSmile
• Laser hair removal treatment
• botox treatments
• restylane lips
• restylane fillers
• restylane treatment
• varicose veins in legs
• hernia surgery
• hernia treatment
• cosmetic surgery facelift
• cosmetic surgery London
• dental London
• dental implants
• britesmile whitening

This Blog has been provided courtesy of LDSC.co.uk – Hernia Treatment, Hernia Surgery, Hernia, Britesmile Whitening and Britesmile.

The London Day Surgery Centre, you will receive the personalised, individual care that you deserve. Committed to expert specialist surgery, we have the capability and the resources to concentrate solely upon providing a quick, personalised response to your specific surgery requirements. A prompt and effective treatment, targeted to your specific condition, is always our concern.

Hair Removal

Over centuries many Laser Hair removal techniques, including waxing, sugaring, threading, plucking, shaving etc, have been developed to deal with this problem. All of these solutions are short term solutions and many bring with them a range of other problems such as in growing hairs, spots and rashes to name but a few.

IPL and laser hair removal works by a process of rapid heating of the hair follicle which destroys the hair shaft and the stem cells therein.
Normal hair grows in three distinct phases:

Anagen—the active growth phase
Catagen—where growth is finished but the hair continues to be nourished
Telogen—when the hair detaches from the papilla and falls out

IPL and p hair removal can only be effective during the anagen phase of hair growth. Because of this, repeated hair removal treatments treatments are necessary to clear all hair growth.

atest developments in the field include IPL (Intense Pulsed Light) and laser technology which give a more long term solution to the problem, without the more unpleasant side effects of the treatments listed above. Hair can be successfully removed for periods of up to several years.
IPL and laser hair removal works by a process of rapid heating of the hair follicle which destroys the hair shaft and the stem cells therein.
Normal hair grows in three distinct phases:

> Anagen—the active growth phase
> Catagen—where growth is finished but the hair continues to be nourished
> Telogen—when the hair detaches from the papilla and falls out

IPL and laser hair removal can only be effective during the anagen phase of hair growth. Because of this, repeated treatments are necessary to clear all hair growth.

Because light energy is absorbed by the melanin (colour pigment) in the hair, blonde and grey/white hair removal is rarely successful.
Asian and darker skin types can now often be successfully treated, although very dark skin types may still not be suitable for treatment.


BOTOX

Botox can simply, safely and effectively improve frown lines, forehead creases and crows feet. The procedure can have remarkable results in improving the wrinkles resulting from hyperactive facial muscles.
Botox is such a convenient, controlled and affordable procedure. It can be carried out in a lunch hour and requires no anaesthetic or recovery time. Many patients pop in for a treatment before special occasions!

A Botox Treatment should normally last for about six months and can be repeated when necessary. Most patients find they require less frequent follow-up sessions over time, as their immobilised muscles ‘retrain’ and weaken from disuse – thus becoming unable to create or reinforce frown lines.

Precise, Expert, Surgical Treatment
Tiny amounts of Botox are expertly injected with a very fine needle – to painlessly freeze the facial muscles that cause lines. After the injection, the muscles will relax and the skin will smooth out over a few days. The result is a safer, more relaxed and pleasing appearance.

Botox treatments are often accompanied with the use of Restylane or Dermal ‘fillers’, which will ‘plump up’ the lines between the inactive muscles. Botox can also be very effective in enhancing the results of the N-Lite laser treatment for natural collagen production – and may be used with glycolic peels.
Our expert practitioners will be able to give you complete guidance in all such combination procedures.

Our expertise in today’s modern surgery techniques, combined with our continual investment in the latest state of the art equipment, allows every suitable procedure to be completed on a convenient day-surgery basis.


Our Services:-

• Hair Removal
• Laser Hair Removal
• Botox
• Restylane
• Varicose Veins
• Hernia
• Cosmetic Surgery
• Dental
• BriteSmile
• Laser hair removal treatment
• botox treatments
• restylane lips
• restylane fillers
• restylane treatment
• varicose veins in legs
• hernia surgery
• hernia treatment
• cosmetic surgery facelift
• cosmetic surgery London
• dental London
• dental implants
• britesmile whitening

Should you require any type of surgery, you will find the London Day Surgery Centre to be at the forefront of expertise, with leading knowledge and experience of day surgery. We offer the finest recuperative facilities and, most importantly, attentive care to patient needs and expectations.

At the London Day Cosmetic Surgery Centre we can offer consultations for a wide range of wide range of improving treatments which can have a profound affect by changing the way a person looks and perceives themselves. Discreet facial aesthetic surgery, body contouring, liposculpture, Breast Cosmetic Surgery, facial aesthetic surgery and anti-ageing procedures can be conducted, as can reconstructive procedures made necessary by cancer, congenital deformities, trauma and injury.

Blepharoplasty/Eyelid Reduction

Ageing of the upper and lower eyelids is normally due to a combination of loose skin and protrusion of fat. This is a common problem and although most patients seeking such surgery are 40 or older, puffy eyes may be a familial trait and patients will seek help at a much younger age. In the upper eyelids ageing causes stretching of the eyelid skin producing a “hooded” Appearance. These changes can give the appearance of tiredness and many patients request Cosmetic Surgery for this reason.

The Tooth and its Surrounding Tissues

Teeth are not solid objects; they have a space at their centre containing blood vessels and nerves called the dental pulp. This pulp tissue nourishes the tooth.

What are Dental Implants ?

Dental Implants are small, tissue-compatible titanium fixtures, which are inserted into the jawbone. After a period of natural bonding, the implants serve as the 'root' anchor for new superstructure crowns bridges or dentures.

Aetiology

The major cause of gingivitis is the accumulation of bacteria at the gum line in the form of a sticky, yellowish film which is called dental plaque. If left undisturbed, bacterial plaque calcifies to form dental calculus (tartar).

Our Services:-

• Hair Removal
• Laser Hair Removal
• Botox
• Restylane
• Varicose Veins
• Hernia
• Cosmetic Surgery
• Dental
• BriteSmile
• Laser hair removal treatment
• botox treatments
• restylane lips
• restylane fillers
• restylane treatment
• varicose veins in legs
• hernia surgery
• hernia treatment
• cosmetic surgery facelift
• cosmetic surgery London
• dental London
• dental implants
• britesmile whitening

The London Day Surgery Centre has a fully equipped operating theatre suite and relaxing recuperative facilities. We also have state of the art dental treatment surgeries for carrying out a variety of oral procedures. The centre has approval from all the major health insurance companies including BUPA and AXA PPP Healthcare.

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