Matt Franks
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Coasters and Branded Items. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit Eco Incentives.
Articles by this Author
Common Mistakes Made With Corporate Gifts at Trade Shows
- By Matt Franks
- Published Tuesday 19th 2008
- Marketing
- Unrated
When people are buying promotional business gifts to give away at trade shows, they sometimes make mistakes These mistakes can hurt a company more than they can help it
Rules Of Thumb For Corporate Gift Giving
- By Matt Franks
- Published Tuesday 19th 2008
- Marketing
- Unrated
Branded corporate gifts are an item that a lot of companies use for different reasons They use them to show a client that they are appreciated, they are used to commemorate an employees accomplishments, and other reasons
Questions To Help You Choose Promotional Items
- By Matt Franks
- Published Tuesday 19th 2008
- Marketing
- Unrated
When you choose to add printed promotional items to your advertising campaign, you want to know that you are using your promotional items effectively Here are some of the things that you can ask yourself to help you be sure that you are using the giveaways that you have effectively
Pros And Cons Of Promotional Items
- By Matt Franks
- Published Tuesday 19th 2008
- Marketing
- Unrated
When you are choosing printed promotional items for a company, each promotional item has a pro and a con We'll take a look at the different types of printed promotional items and see what the pros and the cons are of each of them
Promotional Items That Are Good For Trade Shows
- By Matt Franks
- Published Tuesday 19th 2008
- Marketing
- Unrated
When people are looking for printed promotional items to give out at trade shows, they are wondering what are the best printed promotional items are the best to give out to people who come to their booth They want to be able to compete with other companies, but they also want to give things out to people that they are going to use
More Questions To Ask When Choosing A Promotional Item
- By Matt Franks
- Published Tuesday 19th 2008
- Marketing
- Unrated
When you are looking for something to use to promote your business, there are a few things that you need to think about in order to figure out whether or not it will be effective These are going to help you to figure out whether or not you are choosing the right printed promotional items
Mistakes to Avoid With Trade Shows
- By Matt Franks
- Published Tuesday 19th 2008
- Marketing
- Unrated
Getting ready for a trade show takes a lot of work There is figuring out who is going to represent the company, what the booth is going to look like, and deciding what promotional business gifts are going to be taken out to give to people
Making Promotional Items Into Gift Bags
- By Matt Franks
- Published Tuesday 19th 2008
- Marketing
- Unrated
Are you going to trade shows and trying to think of different ways to get your company and objects noticed Are you trying to think of things that are going to make people look at your company and say wow
FAQ About Promotional Products
- By Matt Franks
- Published Tuesday 19th 2008
- Marketing
- Unrated
When someone is getting into business as a new person, they are inundated with information about printed promotional products There are a lot of people who get confused about choosing printed promotional products
Do's And Don'ts Of Promotional Gifts
- By Matt Franks
- Published Tuesday 19th 2008
- Marketing
- Unrated
When you are giving out printed promotional gifts, there are some things that you should remember There are a set of do's and don't's that you should keep in mind and use them as a guideline for when you give out printed promotional gifts
Let the Game Plan be to Play Along and Win the Game of New Customers With Profit
- By Matt Franks
- Published Saturday 16th 2008
- Marketing
- Unrated
Travel Games can be an interesting concept to use as a promotional gift because not only can you have personalised travel games, but you could also have branded travel games and corporate travel games if you use the approach of designing your own board game and then instructing your promotional company to make it up
Brand Your Clients With Personalised Thesauruses
- By Matt Franks
- Published Saturday 16th 2008
- Marketing
- Unrated
Using branded thesauruses is a lovely way to impress your clients if you gift box them with a dictionary as well The branded thesauruses could be bound in a lovely cover and your company name could be imprinted in gold lettering onto the branded thesauruses making it impossible for those using the branded thesauruses to miss the name of the company represented on the book
Turn the Temperature up on Your Next Marketing Campaign
- By Matt Franks
- Published Saturday 16th 2008
- Marketing
- Unrated
Promotional temperature gauges work well as a gift in a variety of marketing situations Perhaps you are planning a trade show and your marketing team is looking for an item such as promotional temperature gauges to give away as a little gift to those that stop at your stand
Customized Sweat Bands For Your Sports Team
- By Matt Franks
- Published Saturday 16th 2008
- Marketing
- Unrated
Are you looking for a great way to show your team spirit Maybe you want to be able to pick out your team members in a crowd
How Can Promotional Stress Toys Help Your Company?
- By Matt Franks
- Published Saturday 16th 2008
- Marketing
- Unrated
Did you know that there are many companies that offer promotional stress toys In many forms and sizes these companies run the gamut of what you'd like to personalize your new and unique stress toys with
Waiters’ Knives as Promotional Items
- By Matt Franks
- Published Saturday 16th 2008
- Marketing
- Unrated
A waiter’s knife is an elegant instrument that helps a waiter be of use to his customers at a moment’s notice They differ a bit, depending on the manufacturer and the quality, but most of them look like elegant Swiss army knives, with a blade, a bottle opener, and a corkscrew
Under it All: Promoting Your Business With Underwear
- By Matt Franks
- Published Saturday 16th 2008
- Marketing
- Unrated
It might seem at first that using underwear as a promotional item is an area your company doesn’t want to get into After all there are many, many different kinds of apparel that could sport your company’s logo, and in most cases, that apparel won’t be hidden form public view
Tyre Pressure Gauges as Promotional Items
- By Matt Franks
- Published Saturday 16th 2008
- Marketing
- Unrated
One of the most useful categories of promotional items is car accessories There are so many things that people can use for their cars, from large emergency kits in personalized cases to items small enough to slip into a glove compartment or even a person’s pocket
Tumble Your Way Into Your Customers Hearts With Personalised Tumblers
- By Matt Franks
- Published Saturday 16th 2008
- Marketing
- Unrated
Branded Tumblers with your company logo and name on them can be a winner when it is time for your marketing team to plan yet another marketing campaign in the never ending cycle of promoting your business if the approach of branded tumblers that have been turned into personalised tumblers, is used This means having your company logo or business name on one side of the tumbler and the customers name on the other side
Your Customer Will Hear You Every Time When You Talk to Them with Phones
- By Matt Franks
- Published Saturday 16th 2008
- Marketing
- Unrated
If you are a telecommunications company then maybe you would like to consider using branded telephones as a promotional tool when your sales team next visits businesses in their area to talk about the latest technological advancements on the market
It is not uncommon to see branded telephones when purchasing mobile phones these days
Customized Polo Shirts: Fit You and Your Business
- By Matt Franks
- Published Friday 15th 2008
- Marketing
- Unrated
Are you looking for a great way to show off your personality Maybe you want something you can customize yourself to promote your business
Customized Pocket Jotter: A Handy Gift to Pass Around
- By Matt Franks
- Published Friday 15th 2008
- Marketing
- Unrated
Have your PDA ever ran out of batteries and you need to jot down something important Or maybe you just need to write down the phone number of a girl you met at the bar
Customized Plastic Bags For Your New Business
- By Matt Franks
- Published Friday 15th 2008
- Marketing
- Unrated
If you have a new business then more than likely you have a product that you are selling If this is the case then you will need plastic bags to put the product in for the customer to take with them
How to Use Personalized Plaques For Promotional Purposes
- By Matt Franks
- Published Friday 15th 2008
- Marketing
- Unrated
Plaques are a fantastic way to show appreciation and recognition for group or individual achievements Customized plaques can also boost your corporate image
Picturesque Marketing in a Promotional Photo Album
- By Matt Franks
- Published Friday 15th 2008
- Marketing
- Unrated
A photo album can be one of a family’s most treasured items To make a bold impression on consumers, a customized phot album is a sure-fire way to promote your services or product
Prove Your Company’s Value With Personalized Pharmaceutical Items
- By Matt Franks
- Published Friday 15th 2008
- Marketing
- Unrated
Personalized pharmaceutical items are one of the best ways to promote your company because they are a necessity that people absolutely require If you provide consumers with customized pharmaceutical items, you are giving them something they need that they will appreciate
Wake up to the Marketing Advantages of Branded Personal Alarms
- By Matt Franks
- Published Friday 15th 2008
- Marketing
- Unrated
Almost everybody needs a personal alarm It doesn’t matter whether you’re using your personal alarm to make it to work in the morning or remind you to meet up with a friend, they are used world-wide
Put Some Spice in Your Company’s Promotion With Customized Pepper Mills
- By Matt Franks
- Published Friday 15th 2008
- Marketing
- Unrated
Pepper mills can be found everywhere, in a place that every person frequents: the dinner table Whether in a restaurant or on the table at home, promotional pepper mills can be put all over the place so that people will see them, notice your company’s name and remember it
Attention-grabbing Advertising With Pennants
- By Matt Franks
- Published Friday 15th 2008
- Marketing
- Unrated
Pennants are a display item, something that catches a person’s eye and makes them curious Customized pennants are therefore a fantastic way to promote your company, as they are sure to attract attention
Corporate Pen Trays: The Key to Branding Success
- By Matt Franks
- Published Friday 15th 2008
- Marketing
- Unrated
Personalized pen trays are the perfect way to promote a brand Pen trays are a very valuable promotional item because they are so versatile
Prove Your Company’s Value With Valuable Promotional Items: Personalized PDAs
- By Matt Franks
- Published Wednesday 13th 2008
- Marketing
- Unrated
PDAs are a sign of technological advancement People with PDAs are seen as smart, savvy, efficient and well-organized
Promotional Parasols Are a Bright Idea!
- By Matt Franks
- Published Wednesday 13th 2008
- Marketing
- Unrated
On hot and sunny days the sun can be blinding and parosols are the perfect way to cool down and shade yourself from the rays Many days, the streets abound with people using printed parasols in a wide variety of bold styles and vibrant colors
Lap Top Accessories
- By Matt Franks
- Published Wednesday 13th 2008
- Marketing
- Unrated
There are millions of customized lap top accessories you can buy for your personalized lap top computer What type of accessories you need depend largely on the model and make of your computer
Personalized Kids Clothing
- By Matt Franks
- Published Wednesday 13th 2008
- Marketing
- Unrated
Buying kids clothing is no easy task Kids sizing is somewhat ambiguous
Customized IPod Chargers
- By Matt Franks
- Published Wednesday 13th 2008
- Marketing
- Unrated
Customized iPods come with many accessories including customized iPod chargers If you leave home without a personalized iPod charger you are making a big mistake
Internet Phones: What Are They and Why Use Them?
- By Matt Franks
- Published Wednesday 13th 2008
- Marketing
- Unrated
What if your phone was not your cell but an internet phone It might be… internet phones are the latest and greatest technology
ID Card Holders
- By Matt Franks
- Published Wednesday 13th 2008
- Marketing
- Unrated
ID card holders are commonly used to identify employees working in government, health and private entities With security concerns’ mounting in every industry it is more important than ever that companies take measures to secure their intellectual property and their hard-working employees
Hole Punches: Sorting, Filing and Organizing Papers
- By Matt Franks
- Published Wednesday 13th 2008
- Marketing
- Unrated
Nothing is more valuable for sorting, filing and organizing paper documents than hole punches, otherwise known as paper punchers or perforators (by highly professional types anyway) Hole punches have not change much since their early inception
Headphones: Those Funny Things on Your Head
- By Matt Franks
- Published Wednesday 13th 2008
- Marketing
- Unrated
Headphones have been around for a while Headphones, known by many alias’ including earphones, headsets and earbuds come in many different shapes and sizes
Headcovers: Personalized Headcovers for the Young and Old Alike
- By Matt Franks
- Published Wednesday 13th 2008
- Marketing
- Unrated
Headcovers Unlimited is a great example of a company offering branded headcovers You can search online for hours to find promotional headcovers but they will not be of the same quality as the headcovers offered by a classy agency as this or other agencies committed to caring for people that have lost their hair and require flattering and affordable headcovers
Hand Clappers: Promotional Hand Clappers and Party Favors
- By Matt Franks
- Published Saturday 9th 2008
- Marketing
- Unrated
Are you looking for promotional hand clappers or corporate hand clappers for you next big office party Maybe you want some personalized hand clappers for that reunion coming up or your next big pool party
Promotional Dictionaries Make the Grade
- By Matt Franks
- Published Saturday 9th 2008
- Marketing
- Unrated
With the school year starting soon, companies are starting to think about promotional items that they can give to people and to kids who are going to be attending school soon A lot of times companies change their promotional items when the seasons change, because it doesn't make much sense to give out items for the beach when winter comes
Promotional Crystal Makes Your Message Crystal Clear
- By Matt Franks
- Published Saturday 9th 2008
- Marketing
- Unrated
When a company is looking for something nice to give to people who mean a lot to a company, they look at different things They look at clocks and watches and other things that are valuable
Promotional CDs - So Many Choices
- By Matt Franks
- Published Saturday 9th 2008
- Marketing
- Unrated
When you think of things that people enjoy, what is it that comes to mind They like t-shirts, sweatshirts, hoodies, and other things like those
Promotional Colouring Books - Put Some Color in Your Advertisements
- By Matt Franks
- Published Saturday 9th 2008
- Marketing
- Unrated
Not everything that a company gives out to people with their company name and logo on it has to be serious In fact, companies have found that people are looking for things that are different and fun
Promotional Conference Cases - What More Can You Ask For
- By Matt Franks
- Published Saturday 9th 2008
- Marketing
- Unrated
A lot of companies are sending people to conferences in order to promote their businesses and their products When a company sends a person to a conference or a convention, they want to know that they are going to be noticed
Promotional Dental Floss - Not Just Stringing You Along
- By Matt Franks
- Published Saturday 9th 2008
- Marketing
- Unrated
Companies are branching out with the different types of promotional items that are going to bear their company’s name Companies are offering first aid kits and other types of unusual items
Promotional Desk Shredders - Getting Rid of Identity Theft
- By Matt Franks
- Published Saturday 9th 2008
- Marketing
- Unrated
There is a lot of talk these days about how important it is to protect your identity because identity theft is on the rise these days When you watch the news or read the newspaper, there seems to be more and more cases of identity theft in the news
Promotional Desktop Trays - Keeping Your Advertising Level
- By Matt Franks
- Published Saturday 9th 2008
- Marketing
- Unrated
For a company that is looking for an item to put their name and logo on, they want to be sure that it has certain qualities They want to know that it's something that people are going to use, that they are going to enjoy, and it's a plus if it's something that they can use in their own company's office to dress it up
Promotional Door Hangers Leave Them Hanging on Every Word
- By Matt Franks
- Published Saturday 9th 2008
- Marketing
- Unrated
There are certain qualities that a company looks for when they are searching for a promotional item They want it to be something that is inexpensive, they want it to be something that people are going to use, and they want it to be something that they can take with them easily when they sending representatives to conferences and conventions
Beautiful Baubles For Your Business
- By Matt Franks
- Published Friday 8th 2008
- Marketing
- Unrated
Baubles are often thought of as “Christmas baubles,” or even “Christmas ornaments,” and indeed, that is the best way to get an image of them in your mind Baubles originally hung from the end of the court jester’s mock scepter, and the word subsequently came to refer to an object that is silly, trivial, or worthless
Giving a Charge to Your Marketing: Battery Chargers as Promotional Items
- By Matt Franks
- Published Friday 8th 2008
- Marketing
- Unrated
One of the most important things your promotional item can do is make life easier for your customer or client Every time they glance at your item, they should be thinking how glad they are that they have made a connection with you or your business or service
A Perfect Pass: Promotional Basketballs
- By Matt Franks
- Published Friday 8th 2008
- Marketing
- Unrated
There is an almost infinite variety of promotional items that are connected to the sporting world There is sporting equipment itself, the things actually used in the games, and then there is a huge range of accessories that support the playing of the game
Bamboo Lanyards as Promotional Items
- By Matt Franks
- Published Friday 8th 2008
- Marketing
- Unrated
One of the concerns with buying large quantities of promotional items is the damage that so many plastic, metal, and other products made of non-renewable resources can do to the earth These materials are not sustainable and once they have been used they are gone
