For business of all sizes today, the internet has become the number one way to build brand awareness. While there are an endless number of ways to promote your brand on the Internet, the greatest opportunity for brand promotion on the current market is through webinars. Desktop conferencing software, such as TurboMeeting from RHUB, makes it possible for various audiences all around the world to attend webinars and online conferencing in real time without leaving their present location. All that is required is a computer with access to the Internet; and with TurboMeeting, there is nothing to download. The first step in preparing for webinars to successfully promote your brand is to determine your target audience. The entire web conference should be planned with your target audience in mind for the webinar to be considered a success. Your target audience may be a sales team scattered across the map, potential new customers, or existing customers who need more information about the products and services that you provide. The successes of webinars are often determined before its start. The title for your webinars can shape your web conference’s overall success. Choose a title that will appeal to your audience. Pique the interest of those you want to attend your webinars by giving it a name that will appeal to the people you wish to attract. Another thing to consider is the time you schedule your webinars. Consider the location of the members of your target audience and schedule your emeeting for a time that they will find convenient to attend. Without a target audience, it is impossible that your webinars will succeed in promoting your brand. When planning to use online conferences to increase brand awareness, you need to ensure that your target audience is aware of your audio video conferencing event. Send out invitations for your webinars to your target audience via email, fax, telephone and any other means of communication you have at your disposal. In addition, you will also need to send reminders to everyone planning to attend as the time and date of your webinars grows near.