You can not simply imagine the impact of a Bluetooth activated devise in the field of promotion and advertising. If you are a customer you may have noticed that sometimes a sign popping up on your mobile device asking you whether you are interested in exchanging your data information with some other company. There will be an option of your acceptance and denial for sure. If you accept, then you are prompted to download whatever information the company has chosen to send to you. You can accept or deny each application. It's that simple. In the real world, there will be challenges as people become accustomed to this new way of marketing. Employees have to be trained and there will be some customers who have no clue how to turn on their Bluetooth. One thing is almost certain. If someone is prompted to turn it on when they are out shopping and can't find their Bluetooth settings, they will wonder what they missed and most likely find a way to learn about this new technology!

If you are a little less techy and you still don't understand the process of what is going on here exactly or what all this means for the companies using this technique, let me explain it a little better. Firstly, all of this makes a little more sense if you simplify the word proximity which means; the state, quality, sense, or fact of being near or next; closeness. But lets' try a little example out so you can really understand the nitty gritty details! Say for instance that you’re walking through a shopping mall, and you just happened to pass a proximity broadcast station that was on air. If your phone is on, then the broadcast station will in turn "find" your phone. This will grant all the advertisements in the area to reach your cell phone. First and foremost, the broadcast will ask you if you would want to receive this information from the provider. So they are literally asking for your permission, if it’s okay or if you would rather not receive the message to your phone. If you will, think of it as something like a moving billboard advertisement, except it's going directly to your cell!

This type of advertising has been used for quite some time now in Europe and other various overseas locations as well. There are thousands of companies already taking full advantage of this type of advertising with many more on the way coming from the United States. Bluetooth proximity marketing is merely the next technological step for businesses to take if they want to really get their business advert out there. This is not only an incredible quick process but also very efficient. I would be surprised if by next year this time there are millions upon millions of people taking advantage of the immense benefits that come from Bluetooth proximity advertising! Are you going to be one of them?